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4G – a game-changer for the UK?
Last week I speculated on the future advertising benefits of the 4G mobile network rollout. This week, research by Capital Economics (commissioned by Everything Everywhere) highlights the potential for...
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Higher, faster, stronger: how the London 2012 digital experience broke new...
London 2012 may be over, but the digital world continues to reverberate to a dizzying halo of statistical superlatives. The 44 world records we’ve seen broken at the Olympic Games and 251 at the...
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Why the 4G Revolution is big news for marketers
If the government makes good on its promises, within two years 98% of the UK will be covered by 4G. This is big news for marketers, as finally brands and agencies will not be hampered by the...
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Who needs a text and phone plan? FreedomPop to launch data only service
This idea could potentially shake up the US mobile market and save consumers hundreds of dollars each year. A start-up called FreedomPop, which is backed by a founder of Skype, is set to launch a...
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Will 4G be the next gear-change for The Guardian?
I attended the Guardian Media Network’s Future of Digital Media event this week to hear the views of three Guardian thought-leaders – Andrew Miller, CEO, Dan Sabbagh, Head of Media and Technology and...
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With Twitter snapping at its heels Facebook needs to start monetizing its...
With over 900 million users worldwide, and 543 million monthly active users on mobile, Facebook is a marketer’s dream come true. But with recent stories of falling share prices, the social network...
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Seven Social Media Trends for 2013
There are only 41 shopping days left until Christmas. Yes, really. This also means it’s about that time of year that industry movers and shakers get together over a crystal ball. Always keen to get in...
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How much will mobile behaviour change with new superfast internet access?
With only a month to go ’til Christmas our thoughts have started to turn to the inevitable and much dreaded annual questions; ‘What am I going to get people for a Christmas present?’ For the...
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What mobile needs to do to have a great 2013
You might describe the last twelve months as being the end of the beginning of mobile marketing. In 2011 brands were testing mobile, with ad spend in the tens of thousands, this year has seen...
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Why less is more will dominate digital creativity in 2013
I foresee two key opportunities for the industry creative this year. One is that ambient will become a key battleground for brands trying to disrupt audiences’ daily routines. The other is the move...
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The future of marketing and mobile: 4G and beyond
It was hard to miss the UK’s recent 4G spectrum auction, particularly once the bids were in and the value of the auction fell over £1bn below initial government estimates. Perhaps this points to a...
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4G, SnoreG: Demand for UK 4G still low 18 months on
It is now well over a year since EE launched the UK’s first 4G mobile phone contracts, initially in just 11 cities. Harris Interactive surveyed contract customers one month after launch (November...
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Five keys to sequential storytelling for marketers
For a growing number of consumers, accessing digital content from a single smart device is increasingly unsatisfying. Limited by screen size, resolution, and battery life, individuals use multiple...
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Can video ads give your brand a sporting chance?
Major sporting events draw massive TV audiences and, in turn, substantial advertising revenue. During the 2014 Super Bowl a 30 second TV advert cost $4m – illustrating the value of this specific ad...
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